JPalmer Collective

Lending with Purpose

Non-dilutive, flexible capital designed for bold entrepreneurs and the next generation of CPG all-stars. Together, we’ll scale your business while collectively  making a sustainable impact on the world. We turn your passion into our purpose – helping you achieve it profitably.

Our Clients:

Our Story

lending, Redefined

We’ve reimagined what lending should be.

As entrepreneurs and industry veterans, we do more than just assess your balance sheet—we build authentic relationships that empower your business to thrive. With over 150 years of collective experience, we deeply understand the unique challenges high-growth companies face: seasonality, inventory fluctuations, and cash flow crunches.

We’ve got you.

What We Do

Transforming Brands

Flexible Financing, Built Around You.

We don’t force your business into a one-size-fits-all lending box. Instead, we carefully assess your unique needs and craft a tailored solution that empowers your growth. With our deep expertise and commitment to truly understanding your business, we bring creativity to the table and maximize your impact.

We’re not everything to everyone. We don’t offer a vast array of generic products aimed at the masses. Our strength lies in asset-based lending, and we are selective about the companies we partner with. We specialize in delivering innovative solutions to businesses that are:

We leverage your assets to build your brand

Accounts
Receivable

Inventory

.

Intellectual
Property

Fixed
Assets

E-Commerce
Sales

We're More Than a Lender • We're the Partner You Deserve • We're More Than a Lender • We're the Partner You Deserve • We're the Partner You Deserve

Our Team

Led by Experience. Driven by Purpose.

We Are People, Lending to People.

We are founders investing our capital to visionary entrepreneurs so you can execute your 
vision without dilution. Our leadership team have worked together for an average of 10+ 
years scaling powerful brands with care, grit, and speed. It’s all about the People.

Our greatest asset is our team.

Founder and CEO

Jennifer Palmer

A respected and accomplished leader in the commercial financial industry, Jennifer Palmer has two decades of experience driving growth and innovation.

Chief Financial Officer

Laura Newman

Laura Newman is a CPA who has spent her career in the accounting and financial services industries. Laura began her career on Wall Street and is “Big 4” trained.

SVP of Operations

Celina Rambaran

With over 15 years of experience in the Asset-Based Lending industry and a strong background in operational leadership, Celina has played a crucial role in driving operational excellence, optimizing workflows, and ensuring regulatory compliance throughout her career.

Our Clients

Meet our community

We thrive on true partnerships and commit to providing white glove boutique service that’s as thoughtful as it is effective. We have a proven track record of success and meaningful long-term relationships. We’re more than a lender–we are a trusted growth partner. While the destination matters, the journey is everything!

An inclusive approach to financing.

Press

Buzzworthy