JPalmer Collective

Lending with Purpose

Non-dilutive flexible capital built for bold entrepreneurs and the next generation of CPG all-stars. Together we’ll scale your business and collectively improve the world in a sustainable way. We make your passion our purpose – and help you achieve it profitably.

Our Clients:

Our Story

lending, Redefined

We’ve reimagined what lending should look like.

We are entrepreneurs and industry veterans who go beyond the balance sheet and build relationships that empower your business to grow. With 150+ years of collective experience, we bring authenticity and a deep understanding of the nuances of high-growth companies—the seasonality, inventory swings and cash crunches.

We’ve got you.

What We Do

Transforming Brands

Flexible Financing, Built Around You.

We don’t fit your business into our lending box. We look at your needs and tailor a custom solution to allow you to scale. Our deep expertise and dedication to understanding your business allow us to be creative and maximize impact.

We are not everything to everyone. We don’t have a shelf full of products to appeal to the masses. We are experts in asset-based lending and selective of who we work with. We specialize in providing innovative solutions to companies who are:

We leverage your assets to build your brand

Accounts
Receivable

Inventory

.

Intellectual
Property

Fixed
Assets

E-Commerce
Sales

We're More Than a Lender • We're the Partner You Deserve • We're More Than a Lender • We're the Partner You Deserve

Team

Led by Experience. Driven by Purpose.

We Are People, Lending to People.

We are founders investing our capital to visionary entrepreneurs so you can execute your 
vision without dilution. Our leadership team have worked together for an average of 10+ 
years scaling powerful brands with care, grit, and speed. It’s all about the People. Our greatest asset is our team.

Founder and CEO

Jennifer Palmer

A respected and accomplished leader in the commercial financial industry, Jennifer Palmer has two decades of experience driving growth and innovation.

Chief Financial Officer

Laura Newman

Laura Newman is a CPA who has spent her career in the accounting and financial services industries. Laura began her career on Wall Street and is “Big 4” trained.

SVP of Operations

Celina Rambaran

With over 15 years of experience in the Asset-Based Lending industry and a strong background in operational leadership, Celina has played a crucial role in driving operational excellence, optimizing workflows, and ensuring regulatory compliance throughout her career.

Experiences

Meet our community

We thrive on true partnerships and commit to providing white glove boutique service that’s as thoughtful as it is effective. We have a long track record of success and meaningful long-term relationships. We’re more than a lender–we are a trusted growth partner. While the destination matters, the journey is everything!

An inclusive approach to financing.

Press

Buzzworthy