For many founders, securing a credit facility feels like crossing the finish line. In reality, it’s the starting gun for a long-term operating relationship that
The short answer: Asset-based lenders evaluate CPG brands across five core criteria: the leadership team’s track record, clear product differentiation, a credible omnichannel distribution plan,
Seasonal builds require brands to carry inventory well before revenue shows up. Asset-based lending aligns borrowing capacity directly with that reality, scaling liquidity alongside inventory
Expo West 2026 highlighted several trends shaping the CPG landscape: expanded probiotic and gut health products, social commerce as a viable distribution channel, GLP-1 medications
JPalmer Collective grows its team with the addition of Giordano as Account Executive.
The economic landscape heading into 2026 demands sharper strategic thinking from leadership teams. Here are the questions that separate companies built to last from those
Unconventional strategies for natural products companies navigating economic uncertainty
Investors are returning to CPG, but the rules have changed. This podcast episode explores what founders need to show to attract capital in a market
Axios Pro covers JPalmer Collective’s partnership with an institutional investor to expand its asset-based lending operations and increase capacity for consumer brand financing.