What We Do
We’ve reimagined what lending should Be
We are entrepreneurs and industry veterans who go beyond the balance sheet and build relationships that empower your business to grow. With 150+ years of collective experience, we bring authenticity and a deep understanding of the nuances of high-growth companies-the seasonality, inventory swings and cash crunches. We’ve got you.
Transforming Brands
We don’t force you into a lending box – we design one around you. Our custom-tailored solutions meet your unique needs to build momentum and maximize impact.
We specialize in providing innovative asset-based lending solutions to companies who are: High Growth, Highly Seasonal, E-commerce or Direct to Consumer, Acquisitions, and Bootstrapped/Capital Constrained. We unleash your borrowing power by lending against your brand’s assets: Accounts Receivable, Inventory Fixed Assets, E-Commerce Sales, Intellectual Property, and more.
Our Focus
The Heart of What We Do
We partner with visionary founders who want to grow big — without selling out. Our unique focus fills a niche with an emphasis on:
- 1. High growth companies that do not fit the traditional bank’s lending criteria
- 2 .Women-led companies
- 3. Consumer brands with a focus on sustainability and inclusivity
- 4. Brands that are focused on the conscious consumer
Let’s build something epic together.
Years of Experience
Funding
Average Turnaround
Client Satisfaction
We are People
Lending to People.
We’re more than a lender. We’re the partner you deserve.
History
Management History
We’ve been in the game for a while — and not just in it, but helping to shape it.
Our roots run deep in high-growth spaces like CPG and commercial finance, and with over 150 years of combined experience, we’ve been scaling brands from seed to sale long before it was cool. What’s even better? Most of us have been working together for over a decade. You’ll feel that chemistry — in our strategy, speed, and the way we show up for our clients.:
2006
Palmer joins Gerber Finance, one of just two inventory-only lenders at the time — laying the groundwork for future-forward DTC and eComm lending.
2008
While the financial world shook, our team helped clients keep growing through the Great Financial Crisis. Palmer became passionate about wellness and focused on helping companies in the natural product industry thrive.
2013
Our team built out new infrastructure, scaled operations, and successfully positioned the company for sale.
2017
After the sale, our leadership team stuck together — ensuring continuity and a smooth ride for the portfolio..
2020
Palmer became CEO and led the company and portfolio through the pandemic. Under her leadership:
- Portfolio grew by 140%
- Palmer committed that 51% of clients are female-owned/led and 51% are CPG brands focused on sustainability
2022
The vision becomes reality — the portfolio hit 57% female-owned/led and sustainability-centered CPG brands.
2023
We launched JPC with one big mission: do it again, but bigger and better. Make financing more inclusive, founder-friendly, and fun again.
