Questions to Ask Before Signing a Credit Agreement
For many founders, securing a credit facility feels like crossing the finish line. In reality, it’s the starting gun for
Jennifer Palmer
June 2, 2026
JPalmer Collective is proud to be part of the broader conversation around funding the future. Explore our latest thinking on capital strategy, CPG growth, and the founders reshaping the industry.
For many founders, securing a credit facility feels like crossing the finish line. In reality, it’s the starting gun for
The short answer: Asset-based lenders evaluate CPG brands across five core criteria: the leadership team’s track record, clear product differentiation,
Because the loan is tied to the value of these assets, borrowing capacity can grow alongside the business. This makes
Jennifer Palmer earns a spot on Inc.’s 2026 Female Founders 500, recognizing her work expanding access to asset-based lending for
SFNet covers its Guest Lecture Program connecting students with secured finance careers, featuring JPalmer Collective’s involvement.
