A profitable business is not always a cash-rich business. Understanding that distinction is critical for founders seeking the right capital partner to support their next
Starting a business isn’t for everyone. It requires courage, persistence, and a willingness to bet on yourself when others may not.
For brands in growth mode, flexibility often matters just as much as access to capital.
For many founders, securing a credit facility feels like crossing the finish line. In reality, it’s the starting gun for a long-term operating relationship that
The short answer: Asset-based lenders evaluate CPG brands across five core criteria: the leadership team’s track record, clear product differentiation, a credible omnichannel distribution plan,
Because the loan is tied to the value of these assets, borrowing capacity can grow alongside the business. This makes ABL particularly attractive for companies
Seasonal builds require brands to carry inventory well before revenue shows up. Asset-based lending aligns borrowing capacity directly with that reality, scaling liquidity alongside inventory
Consumer brands move fast and burn cash faster. Asset-based lending is designed to keep up, offering flexible capital tied to receivables and inventory instead of
An asset-based loan is financing secured by a company’s own assets, typically accounts receivable, inventory, and equipment. Borrowing capacity grows with the business, making ABL
Expo West 2026 highlighted several trends shaping the CPG landscape: expanded probiotic and gut health products, social commerce as a viable distribution channel, GLP-1 medications