NEW YORK — June 17, 2026 — JPalmer Collective (JPC), a leading customized asset-based lending (ABL) solutions provider for high-growth consumer brands, today announced the appointment of Andrew Hollingsworth as Senior Vice President, Portfolio.
Hollingsworth brings a rare combination of experience: he knows asset-based lending from both sides of the table, having worked alongside the JPC team and been a client on two separate occasions. That firsthand experience navigating the ABL process as a borrower directly informs how he will serve the firm’s portfolio companies and client relationships in this new role.
“Andrew has a unique perspective,” said Jennifer Palmer, founder and CEO at JPalmer Collective. “He’s navigated the ABL process from both sides of the table and he knows what it feels like to need a partner who truly understands your needs, your journey and the stakes. That’s exactly the kind of insight we want shaping how we serve our clients.”
Portfolio management, risk, and the client experience
In his role as SVP, Portfolio, Hollingsworth will oversee portfolio management, risk management, and client relationships across JPalmer Collective’s lending book. His mandate centers on ensuring the firm’s borrowers receive proactive, informed partnership, not just capital.
Hollingsworth brings deep experience in finance and consumer packaged goods (CPG). Before joining JPC, he founded Pellucid, an outsourced CFO and financial consultancy focused on growth-oriented, mission-driven consumer brands and nonprofits. At Pellucid, he specialized in building the financial infrastructure and management reporting frameworks that allow brands to scale sustainably, a skill set that translates directly to JPalmer Collective’s portfolio work.
Most recently, Hollingsworth advised a high-growth natural products company through a $25 million Series D equity raise and a $13 million asset-based lending transaction, a complex, multi-layered capital raise that required navigating both equity and ABL markets simultaneously.
“I know what clients are going through because I’ve been there,” said Hollingsworth. “I understand the questions they’re asking, the pressure they’re under, and what it means to have someone in your corner who can cut through complexity and advocate for you. I’m excited to bring that perspective to this role.”
Client-centric leadership as a strategic priority
Hollingsworth’s appointment is part of a deliberate effort by JPalmer Collective to embed the client perspective into its organization at every level of leadership. The firm also includes a former client on its Board of Directors, reflecting JPC’s commitment to having voices with lived borrower experience shape how the firm operates.
“We can never fully replicate what our clients go through,” continued Palmer. “But we can intentionally surround ourselves with people who have had this experience, and their perspective can help guide us in how we operate.”
About JPalmer Collective
JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, Inc. 2026 Female Founder 500 honoree, former president of SFNet and an advocate for improving women’s access to financing. The firm focuses on high-growth companies that do not fit traditional lending criteria, with a strong emphasis on consumer brands aligned with sustainability, inclusivity, and the evolving preferences of today’s consumers.
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