Because the loan is tied to the value of these assets, borrowing capacity can grow alongside the business. This makes ABL particularly attractive for companies
Seasonal builds require brands to carry inventory well before revenue shows up. Asset-based lending aligns borrowing capacity directly with that reality, scaling liquidity alongside inventory
Consumer brands move fast and burn cash faster. Asset-based lending is designed to keep up, offering flexible capital tied to receivables and inventory instead of
An asset-based loan is financing secured by a company’s own assets, typically accounts receivable, inventory, and equipment. Borrowing capacity grows with the business, making ABL
Jennifer Palmer earns a spot on Inc.’s 2026 Female Founders 500, recognizing her work expanding access to asset-based lending for women-led consumer brands.
In the first episode of Inside the Collective, JPalmer’s in-house podcast, Jennifer Palmer talks with Amy Hjorth about founding a consumer brand, raising capital, and
Founders face a fundamental choice when raising capital: give up equity, or take on debt. Understanding the tradeoffs at different growth stages can mean the
Elena Goynatsky joins JPalmer Collective as SVP and Portfolio Manager, strengthening the firm’s leadership team.
JPalmer Collective provides a $4 million line of credit to STATE Bags, supporting the mission-driven brand’s growth and philanthropic initiatives.
Om Mushrooms secures $6.5 million to expand its position in the functional mushroom category, supported by JPalmer Collective’s asset-based lending.