The short answer: Asset-based lenders evaluate CPG brands across five core criteria: the leadership team’s track record, clear product differentiation, a credible omnichannel distribution plan,
Because the loan is tied to the value of these assets, borrowing capacity can grow alongside the business. This makes ABL particularly attractive for companies
Consumer brands move fast and burn cash faster. Asset-based lending is designed to keep up, offering flexible capital tied to receivables and inventory instead of
Expo West 2026 highlighted several trends shaping the CPG landscape: expanded probiotic and gut health products, social commerce as a viable distribution channel, GLP-1 medications
JPalmer Collective provides a $4 million line of credit to STATE Bags, supporting the mission-driven brand’s growth and philanthropic initiatives.
Om Mushrooms secures $6.5 million to expand its position in the functional mushroom category, supported by JPalmer Collective’s asset-based lending.
Investors are returning to CPG, but the rules have changed. This podcast episode explores what founders need to show to attract capital in a market
FoodNavigator-USA covers female CPG founders at Expo West sharing what it takes to build and fund consumer brands as women in a competitive, capital-constrained market.
On FoodNavigator-USA’s Founders’ Fundamentals podcast, Jennifer Palmer walks CPG founders through the 2025 financing landscape and why conservative planning and debt literacy matter more than
Jennifer Palmer breaks down the differences between debt and equity for CPG founders, why conservative financial planning matters in 2025, and how to protect founder