Why We Focus on Lending to Women—and to Men Entrepreneurs

Women-led startups receive less than 3% of VC funding, yet outperform when they do. JPalmer Collective was built to change that equation while supporting all founders with flexible, non-dilutive capital.

The Gender Gap in Business Leadership

In finance, one thing becomes clear the moment you walk into a boardroom: women are still underrepresented. Despite progress, there remain far fewer women business owners and leaders than men.

As a female leader in this male-dominated industry—and as the mother of four daughters—I’ve felt this reality deeply. When I became the first woman to serve as president of a finance firm and later founded my own, I made a commitment: to help level the playing field for female founders.

Breaking Barriers for Women Entrepreneurs

Recent data underscores why this matters. Women entrepreneurs continue to face disproportionate barriers when raising capital. In fact, startups founded solely by women received only about 1% of venture capital funding in 2024.

That’s why I’m proud that in just two and a half years, 80% of the companies in our portfolio are led, owned, or founded by women.

Supporting All Exceptional Leaders

Supporting women isn’t the whole story. At our firm, we are committed to backing all companies—women- and men-led alike—that are seeking a true collaborative partner to scale their businesses.

Our priority is to invest in strong leaders, exceptional teams, and brands with the potential to transform their industries.

Our Portfolio: Success Stories of Women and Men

We’ve been fortunate to work with outstanding companies like CleanCult and Hippeas, bringing together men and women equally passionate about their work.

From industrial enterprises to consumer brands, JPalmer Collective partners with businesses ready to move the needle. Sometimes that means helping a woman founder secure the capital she deserves; other times it’s about supporting a family-owned company through its next stage of growth.

Our Mission: Invest in Vision and Drive

At the end of the day, our mission is simple: to invest in people, ideas, and companies with the vision and drive to change their industries—and the world.

Learn more about our approach on the Our Purpose page.

Meet our team of experts here.

Explore the companies we partner with on our Clients page.


Ready to scale your business with a collaborative partner? Contact us today and let’s grow together!

Asset-Based Loans for CPG Brands

Consumer brands move fast and burn cash faster. Asset-based lending is designed to keep up, offering flexible capital tied to receivables and inventory instead of credit scores or profitability benchmarks.

The ABCs of Asset Based Loans

An asset-based loan is financing secured by a company’s own assets, typically accounts receivable, inventory, and equipment. Borrowing capacity grows with the business, making ABL a flexible alternative to traditional bank loans or venture capital for product-based companies with strong assets but uneven cash flow.

Natural Products Expo West 2026 returns to Anaheim, California, for its 45th year with top trends, retailers and brands.Bryan Beasley Photography

Expo West 2026: Healthy Food Trends

Expo West 2026 highlighted several trends shaping the CPG landscape: expanded probiotic and gut health products, social commerce as a viable distribution channel, GLP-1 medications influencing food formulation, rising demand for ingredient transparency, and sustainability as an integrated growth strategy rather than a standalone initiative.

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Is ABL the right fit for your brand?

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