Finance Industry Veteran Jennifer Palmer Launches Asset-Based Lending Company: JPalmer Collective

Jennifer Palmer, SFNet president and commercial finance veteran, launches JPalmer Collective on International Women's Day 2023 to expand capital access for women-led and consumer businesses.

Asset-Based Loans for CPG Brands

Consumer brands move fast and burn cash faster. Asset-based lending is designed to keep up, offering flexible capital tied to receivables and inventory instead of credit scores or profitability benchmarks.

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