NEW YORK – October 1, 2026 – JPalmer Collective (JPC), the asset-based lending firm committed to funding high-growth, women-led, and natural products companies, today announced a $5 million working capital financing agreement with isima, a Latin-rooted, science-powered haircare brand founded by Shakira. The investment underscores growing institutional interest in clinically tested haircare brands purpose-built for the Latin community’s diverse hair types and textures.
Science-Forward Haircare Informed by Latin Hair Diversity
isima develops clinically tested products designed to strengthen, repair, and hydrate hair, informed by the extraordinary diversity of hair types and textures within the Latin community. Patent-pending formulas combine innovative technology with powerful Latin American ingredients to deliver clinically proven results across a wide range of hair types and textures.
Hispanic consumers represent nearly $23 billion in U.S. beauty spend and 16.6% of total U.S. beauty dollars, according to Circana. Yet the diversity of hair textures and needs within the Latin community has historically been underrepresented in mainstream haircare innovation. isima was created with that diversity at the center of its approach.
The $5 million financing will fuel isima’s growth and support working capital as the brand scales its presence in the premium personal care market.
Flexible Capital for High-Growth Women-Led Beauty Brands
“The beauty and personal care space is one we know well, and one where we see enormous opportunity for brands that are doing something authentic and truly different, like isima. The brand was born out of Shakira’s own experience with curly hair, and they’re intentionally bringing serious science to hair types and textures that mainstream haircare has overlooked,” said Jennifer Palmer, Founder and CEO of JPalmer Collective. “We built JPalmer Collective on the belief that women founders deserve access to capital that allows them to grow to their fullest potential, and this partnership is a direct reflection of that commitment.”
Access to Capital at the Right Time
“From the start, JPC understood our vision and market potential – we knew they were the right partner for us,” said Sid Katari, CEO / Co-Founder at isima. “Access to the right capital at the right time is everything for an early-stage brand like isima. This funding gives us the runway to scale with intention, meet the momentum we’re already seeing in the market, and get our products into the hands of more people whose needs have not been understood by the haircare industry for too long.”
Since its founding on International Women’s Day in 2023, JPalmer Collective has committed to ensuring more than 50% of its portfolio is made up of women-founded and women-led brands. The firm’s mission is to make capital more accessible to women entrepreneurs building the next generation of high-growth consumer companies.
About JPalmer Collective
JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, a commercial finance veteran, Inc. Female Founders 500 honoree, former president of SFNet, and an advocate for improving women’s access to financing. Created to fund high-growth companies that do not fit traditional lenders’ criteria, the company provides white-glove service with a consultative approach to women-led companies, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.
About isima
isima is clinically-proven, high-performance haircare informed by the rich hair diversity of the Latin community. As an entrepreneur, an artist and a catalyst for change, Shakira sought out the world’s top scientific experts to satisfy the modern consumer’s need for more. Our cutting-edge TriModal Method™ targets the scalp, cortex and cuticle, including patent-pending formulas designed for optimal hair health, strength and resilience. isimaempowers every person to expect more.
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