JPALMER COLLECTIVE POURS FUNDING INTO WINE BY JOE/DOBBES FAMILY WINERY

JPalmer Collective (JPC), an asset-based lending firm focused on funding high-growth, women-led companies, today announced the closing of a $4 million loan to Wine By Joe/Dobbes Family Winery a high-quality, Oregon-crafted wine brand produced by one of the state’s largest wineries.

NEW YORK – April 7, 2026 – JPalmer Collective (JPC), an asset-based lending firm focused on funding high-growth, women-led companies, today announced the closing of a $4 million loan to Wine By Joe/Dobbes Family Winery a high-quality, Oregon-crafted wine brand produced by one of the state’s largest wineries.  

Founded in 2002 as a small, family-run winery committed to producing authentic expressions of Oregon varietals, Wine By Joe/Dobbes Family Winery has evolved into a widely recognized brand. With multiple vintages earning 90-point ratings, the winery demonstrates that exceptional Oregon wines can remain both high-quality and accessible.  

“Wine By Joe/Dobbes Family Winery has built a brand that really stands out. It’s high quality, approachable, and gaining real traction,” said Jennifer Palmer, Founder and CEO of JPalmer Collective. “The combination of thoughtful, female leadership and real momentum is exactly what we look for in a partner as we help brands scale to the next level.”  

“We’re excited to partner with JPalmer Collective as our new lending partner,” said Kari Mahe, CEO of Wine By Joe/Dobbes Family Winery. “Their thoughtful, relationship-driven approach and deep understanding of growth-focused businesses made them a natural fit. We look forward to working together to support the continued growth of our brands and build a strong, long-term partnership.” 

About JPalmer Collective 

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, a commercial finance veteran, Inc. Female Founders 500 honoree, former president of SFNet, and an advocate for improving women’s access to financing. Created to fund high-growth companies that do not fit traditional lenders’ criteria, the company provides white-glove service with a consultative approach to women-led companies, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth. 

Wine By Joe/Dobbes Family Winery 

Wine By Joe/Dobbes Family Winery is an Oregon wine brand rooted in the Willamette Valley and built around approachability, consistency, and everyday enjoyment. We craft expressive Oregon wines designed to be easy to open, easy to enjoy, and easy to come back to, whether it is a weeknight dinner or a table full of friends. 

Backed by experienced Oregon winemaking and long-standing vineyard partnerships, we focus on quality and drinkability vintage after vintage. We handle the details so the wine feels effortless. 

Woman standing next to an easel with a graph showing upward growth

Questions to Ask Before Signing a Credit Agreement

For many founders, securing a credit facility feels like crossing the finish line. In reality, it’s the starting gun for a long-term operating relationship that will shape how you run your business for years to come.

Asset-based lender reviewing CPG brand funding criteria

What Asset-Based Lenders Look for in CPG Brands

The short answer: Asset-based lenders evaluate CPG brands across five core criteria: the leadership team’s track record, clear product differentiation, a credible omnichannel distribution plan, a disciplined financial roadmap, and a diversified sourcing strategy. Strong receivables and inventory matter, but lenders fund the operators and the plan behind those assets, not just the balance sheet.

ABL vs. Cash Flow Lending

Because the loan is tied to the value of these assets, borrowing capacity can grow alongside the business. This makes ABL particularly attractive for companies experiencing rapid growth, seasonal fluctuations, or temporary cash flow disruptions.

Read More

Is ABL the right fit for your brand?

Connect with our team to start the conversation.

Share: