CPG Debt Financing Basics with Jennifer Palmer

ABL, Consumer + CPG

January 8, 2025
Food Navigator

Jennifer Palmer breaks down the differences between debt and equity for CPG founders, why conservative financial planning matters in 2025, and how to protect founder control while securing growth capital.

How Food & Beverage Brands Use ABL to Fund Seasonal Inventory Builds

Seasonal builds require brands to carry inventory well before revenue shows up. Asset-based lending aligns borrowing capacity directly with that reality, scaling liquidity alongside inventory so brands can invest ahead of demand without overextending cash or giving up equity.

Asset-Based Loans for CPG Brands

Consumer brands move fast and burn cash faster. Asset-based lending is designed to keep up, offering flexible capital tied to receivables and inventory instead of credit scores or profitability benchmarks.

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